What is it


A guide for ethical shopping in book form and on a website. 


This guide is beneficial because I live in this world and shop, from dog food and granola bars to flights and sports gear. At the same time, I do my best to consume less and shop consciously. When I bought this book, I was so excited to find a one-stop place where I could check to see if the bank I might select or the toothpaste I prefer is an ethical business. This guide rates hundreds of companies based on rigorous criteria of everything that matters to the planet and the people and animals that reside on it.

The book and website are super easy to use. Every company is ranked based on social and environmental policies. Patagonia Ranks as number 1, and Walmart fails miserably.



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